Nine out of ten business leaders acknowledge the advantages of personal branding, though only about half of those who recognize its benefits actively work on building their personal brand. Some interviewed representatives mention that they refrain from creating their own brand due to the attitudes of those around them.
Our Board Member, Dovilė Končak and her RAIT – rinkos ir socialiniai tyrimai team, in collaboration with partners Guoda Sakalauskienė, conducted a personal branding study reflecting the perspective of Lithuanian business representatives (C-level) towards personal branding.