SCC is a member of the Swedish Chambers International (SCI) organisation that represents a significant part of Swedish business abroad. SCI consists of Swedish Chambers of Commerce in 38 key locations in the world, where companies with Swedish connections do business.
During the SCI Day 2017 in Stockholm, around 20 representatives of Swedish chambers abroad met to review and discuss common challenges, as well as to inspire each other. Various experience-sharing examples presented that day encouraged chamber representatives to think „outside the box“ when it comes to event concepts, showcased unique ways of attracting members gave a 360 degree turn of the traditional “membership attraction” concept, and emphasis on the importance of strengthened Team Sweden cooperation and strong Sweden branding spun off many fruitful discussions.
Some food-for-thought ideas shared by chamber colleagues:
„Team Sweden is not a new governmental organisation or a new policy. It is a way of collaborating and a way of working together to strengthen the Sweden-brand.“
„What‘s the success secret of Swedish Chamber of Commerce in Hong Kong? It‘s partly based on strong collaboration with Team Sweden, not least by shared premises between the SCC, the Swedish Consulate and Business Sweden – the „Sweden Floor“.